Issue Period | 23 August 2011 to 26 August 2011 | Price Band |  58 - 65 | Lot Size | 100 shares and in multiples of 100 thereafter | Issue Size | 227.50 crore | IPO Rating | 3/5 ICRA | Issue highlights (source: BRLM/RHP) - SRS Limited was incorporated in 2000 with the objective of trading in FMCG goods and it later entered into the other business segments.
- The company's business portfolio comprises cinema exhibition, food & beverages, retail, and manufacturing & retailing of jewellery.
- The company has four business verticals categorised as cinema exhibition, food & beverages, retails and cash & carry, and jewellery.
- The company operates a chain of cinemas spread across six cities cinema exhibition brand. It comprises 11 properties at strategic locations.
- The food & beverages segment of the company operates a chain of food courts, fine dining restaurants and banquets across several cities. The food courts are run under the SRS 7dayz brand and currently the company operates 11 food courts across north and central India.
- The company has 23 retail stores in north India that offer FMCG products including food and groceries, apparels, cosmetics/home care/personal care products, crockery, appliances, accessories etc.
- The company's jewellery product portfolio includes gold coins, necklaces, rings, pendants, bracelets, earrings etc. At present the company has three retail showrooms at Delhi, Faridabad and Palwal, and two wholesale outlets at Chandni Chowk and Karol Bagh, Delhi.
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