Bharti upping its ante; while Idea continues to shine
In February 2012 the GSM operators across India (excluding Reliance Communications [RCom] and Tata Telecommunications [Tata Tele]) added 8.8 million sim cards, taking the overall base to approximately 656.8 million. That is an increase of approximately 1.35% over the January 2012 base. On the net additions front, February's net additions (of about 8.8 million) were 4% higher than that reported in the previous month.
Industry's monthly net additions improve from the recent lows
On a reasonably higher base of 648.1 million subscribers, the GSM industry (excluding RCom and Tata Tele) added 8.8 million sims, This is positive, given that in the last couple of quarters, sim additions had drifted to fairly low levels. The additions were as low as 6.5 million sims during the August-September 2011 period.
Bharti upping its ante, adds 1.82 million subscribers
Player wise, the highlight for the month is the strong 40% month-on-month increase in net additions for Bharti Airtel (Bharti), ie from 1.3 million subscribers in January to 1.82 million subscribers in the month under review (February 2012). This robust addition seen in the last two months (1.3 million in January [+36% MoM]; 1.82 million in February [+40% MoM]) is the result of aggressive market gain strategy adopted by the company. We believe that Bharti would continue to gain market share and take its monthly sim addition rate to an average of approximately 2 million in the next two- three months.
Idea continues to shine; records highest net additions
For the month under review Idea Cellular (Idea) continued its subscriber leadership trend by adding 2.58 million subscribers (+47.8% MoM). Idea is consistently outperforming its peers in terms of subscriber as well as revenue market share.
Vodafone net additions remain muted; while Uninor still remains tall
Vodafone has continued to go slow on its subscriber addition strategy. For the month it added 0.84 million subscribers (-2% on an M-o-M basis), while amongst the new entrants, Uninor still remains strong. For the month under review it added 2.3 million subscribers, which is marginally lower (-6%) than what it added in January 2012 (2.5 million subscribers).
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