**[investwise]** Coffee: Peet, Smuckers, Green Mountain & Starbucks Raise Price

 

Peet's Coffee & Tea announced late yesterday that it is raising coffee prices in response to the 35% increase in Arabica coffee prices in 2010. Peet's said that price of most drinks will rise by $0.10, and that the price of coffee beans sold in its stores will rise 8%. Peet's said it will also raise the prices on it beans distributed through channels other than its stores in the fourth quarter or early next year. Last week, Starbucks made a similar move, announcing price increases on its larger size and more labor intensive drinks, also in response to higher coffee bean prices. Coffee producers J.M. Smucker , maker of Folgers and other coffee brands, and Kraft , maker of Maxwell House, raised prices on coffee in early August. Green Mountain Coffee Roasters will be boosting prices of its K-Cup containers by up to 15% in October. Safe Harbor Statement: Some forward looking statements on projections, estimates, expectations & outlook are included to enable a better comprehension of the Company prospects. Actual results may, however, differ materially from those stated on account of factors such as changes in government regulations, tax regimes, economic developments within India and the countries within which the Company conducts its business, exchange rate and interest rate movements, impact of competing products and their pricing, product demand and supply constraints.   Nothing in this article is, or should be construed as, investment advice.

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