Established in 1993 by ICICI Bank, 3i Infotech Ltd. (3i) has progressed over the years from a back office processing unit of
the ICICI group to a technology company providing IT services and solutions to over 600 clients in over 50 countries
through 24 offices worldwide and 10 development centres in India. In fact, it has emerged as the fourth largest Indian
software products company offering a comprehensive range of software products & solutions primarily for banking,
insurance, capital markets, mutual funds, telecom, manufacturing, retail & distribution industries. In addition, it offers a
broad range of software services such as custom software development, IT consulting, enterprise application integration
(EAI), business process outsourcing (BPO), managed IT Services, and specialised services such as product re-engineering,
compliance consultancy, data warehousing, business intelligence etc. Besides, 3i is recognised among the major national
players in the e-Governance consultancy space in India. Importantly, the company derives 50:50 revenues from products
and services which differentiate it from other IT companies. However, its revenue mix is now skewed more towards
services with BPO being the major growth driver. Premia, Kastle, Amlock, iBoss, Data Scan, Awacs, Mfund, Veda, Xroadz
etc. are a few of its popular software products for core banking, insurance, stock exchange surveillance, treasury, risk &
wealth management, mutual funds etc. It also has an ERP product suite, providing solutions for the retail, manufacturing,
distribution, trading, fashion, and automotive, pharmaceutical and chemical industries. At the same time, the company
provides complete end-to-end outsourcing solutions to various industries mainly in the domestic market and specialises
in non-voice based BPO services. Due to its derisking business strategy, the company is not dependent on any one
segment and has a well-diversified revenue model. Presently, banking products constitutes 12%, insurance products 9%,
capital market products 11%, ERP 3%, technology services 33% and BPO/Transactions processing constitutes the rest
32%. 3i's quality certifications include SEI CMMI Level 5 for software business and ISO 9001:2000 for infrastructure
services and BPO operations.
Geographically, 3i derives around 34% revenue from South Asia, 29% from USA, 15% from Western Europe, 14% from
Middle East & Africa and the balance 8% from the Asia Pacific region. Apart from the ICICI group being its largest
customer, 3i boasts of serving international biggies like Prudential Assurance, Finansa, AIG, Emirates Bank, RAK Bank,
HP, GSK, Al Ansari, Solidarity Islamic Insurance, Commercial America Insurance, Standard Chartered, Deutsche Bank,
Pidilite Industries etc. In order to beat the competition and grow at a rapid pace, the company is betting high on the
inorganic route and has adopted an acquisition-led strategy to acquire new capabilities and foray into new geographies.
In the last 2-3 years, 3i has made dozens of acquisitions globally as well as domestically. It has more than 50 subsidiaries,
step down subsidiaries and associates in total. While acquiring, the challenges are in assimilation, integration and
deriving benefits of synergies, in which 3i has been quite efficient.
On the organic growth side, 3i set up its first International Data Centre (IDC) in Chennai last year, wherein it offers
managed hosting services for applications and disaster recovery solutions. It is also in the midst of opening 255 new
service centres in tier-II and tier-III cities to help banks and financial institutions decrease the processing time for various
back office operations. These centres, which will constitute a 'hub and spoke' model, will be staffed by experts who will
specialise in transactional services outsourcing related to processing credit cards, insurance applications, contact point
verification, soft collections, cheque clearing services, reconciliations, etc. On the other hand, the company has bagged a
huge contract from the Central Government for setting up over 12,000 kiosks, spread across various states in India, for
providing citizen services centers to be used for dispensing G2C(Government to Citizen) and B2C (Business to
Customer) services. The pricing model for this
e-governance project is based on the
frequency of each service transactions taking
place across kiosks. Recently, 3i made a
strategic tie-up with ICICI Lombard, Airtel
and Max New York Life to open 12,500 retail
stores in rural areas to offer a bouquet of retail
services in general insurance, telecom and life
insurance sectors respectively. The company
may invest Rs.200 cr. for the complete project
and would earn commission on a per
transaction basis.
Currently, its order book stands at about
Rs.1300 cr. comprising about 40% from
product business, 38% from IT and the
balance from the transaction business.
Importantly, the 3i business has been affected
to a very limited extent by the turmoil in USA